Why we do, what we do

The owner of Shade Phreak started the company with one goal in mind; to sell high-quality, high fashion sunglasses at a price point anyone can afford. Within three months of operation we were able to achieve that goal by reducing overhead costs, shortening the supply chain, and dealing with customers directly. We don't hire models, we don't pay call service centers, we don't even pay rent on a storefront! We've streamlined the entire process to ensure we handle every step of the transaction from the factory to your doorstep. Our entire operation, including customer support and shipping, is operated out of our warehouse in New York City. Cheers to our current customers and the many more to come!